Some of the latest features we introduced on the Livewire Market’s platform were firstly running as an experiment for a few weeks. What’s an experiment? When you know your end goal (“Increase the number of users that discover this new page”) and you also have a few ideas on how to achieve it, you can choose to experiment with them simultaneously. Ideas are not enough though — what if by implementing them you’ve been detracting users from doing the same thing you want them to do? …

Amit Friedmann

CTO @ Livewire Markets

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